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UNDERSTANDING CUSTOMER ENGAGEMENT

What exactly is customer engagement, and why is it such a big deal for utilities? For starters, engaged customers can help utilities drive deeper energy efficiency savings and more participation in demand response programs, whereas disengaged customers are less likely to participate. This e-book examines:

  • The full definition of customer engagement
  • The importance of engaging your utility customers 
  • How to start building authentic engagement

Understanding Customer Engagement for Utilities