THE STORY

Consumers Energy provides electricity and natural gas service to business customers across Michigan in partnership with Franklin Energy, who implements their commercial and industrial energy efficiency programs. When Consumers Energy needed additional gas savings to meet aggressive year-end savings goals within a compressed timeline, Franklin Energy identified a scalable kit distribution strategy to rapidly engage business customers while delivering measurable, verified savings.

THE GOAL

Consumers Energy needed to quickly generate additional verified savings before year-end to help meet program targets of meet program targets of 190,000 MCF and 5.6 million kWh.

The solution needed to:

• Reach thousands of business customers quickly.
• Deliver both meaningful and verified energy savings.
• Be supported by reliable inventory, fulfillment, shipping, and tracking capabilities.

   

THE SOLUTION AND RESULTS

The team developed a large-scale direct-install kit campaign for business customers across Michigan. Products were selected based on ease of installation, customer receptivity, and those that would produce the most cost-effective energy savings based on the Michigan TRC. Each kit included:

• Foam weatherstripping tape
• Bathroom faucet aerators
• Pipe insulation

To support customer engagement and encourage installation, the campaign included:

• A pre-shipment customer communication
• Educational kit inserts explaining product benefits and installation guidance
• Follow-up communications with additional energy-saving resources

Within just 94 days from the initial conversation to first shipment, the team distributed 28,744 kits to business customers statewide. Savings were verified by the evaluator TRC using deemed savings values from the Michigan MEMD.

The initiative successfully helped Consumers Energy achieve its year-end savings objectives and demonstrated the value of combining strategic program implementation with rapid fulfillment capabilities.