Smart Commerce Marketplace

Choose from hundreds of products to build out a robust shopping selection for your customers, contractors, or trade allies at competitive price points.

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Your customers will enjoy discounts on Niagara Conservation(R), Evolve, and Simply Conserve(R) products offered exclusively on utility marketplaces.

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Offer additional discounts for pre-enrollment in your DR programs for products like smart thermostats and EV chargers.

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Integrate your DR and managed charging program with scheduling tools for seamless installation options.

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Smart Commerce Solutions

Smart Commerce Express

Quickly deploy branded e-commerce platforms that engage customers across all segments with personalized experiences, seamless validation, and conversion-optimized design. Smart Commerce Express simplifies participation and drives up to 6x higher conversion rates. Accelerate your program performance with Express, built for limited-time offers, flash sales, pop-up stores, and shoppable landing pages.

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Smart Commerce Supply

Never again will your trade allies struggle to find the right SKU or stay stocked during busy seasons. Smart Commerce Supply is an online store built for your trade ally network—aligned with program standards and energy efficiency goals, unlike traditional distributors. We provide a turnkey solution so you can support trade allies without building your own e-commerce site. Contractors can order in seconds from mobile or desktop using quick-order with credit card or on-account terms.

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Compare Smart Commerce Solutions

  Marketplace Express Supply
Audience Your Customers Your Customers Any Registered Contractor or Trade Ally
Number of Products Unlimited Up to 6 Unlimited
Point-of-Purchase Rebate(s) Yes Yes Not at this time
DR Pre-Enrollment On Product Pages On Product Pages N/A
Launch Time 3 Months* 6 Weeks* 2 weeks*
Custom Branding Site-Wide Font, Logo, Colors Not at this time
Reporting Dashboards and Program Reports Dashboards and Program Reports Not at this time
Customer Data Source API, Flat File, Single Sign-On (SSO) Flat File Flat File
Customer Data Security and Validation Options: Using a PURL (Personalized URL), Account Number, or A Unique Coupon Code Name, address, phone number, and email address
Privacy Policy and Terms & Conditions Options include (1) linking to your site, (2) providing text to live on marketplace, or (3) using our standard marketplace language. Franklin Energy Privacy Policy and Terms & Conditions

Smart Commerce Case Studies

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Entergy New Orleans Air Purifier Case Study

This case study highlights how replacing LED rebates with the Simply Conserve® Air Purifier created a health-focused, high-efficiency offering that went viral—driving nearly 4,000 units ordered, 910,000+ kWh in energy savings, and achieving over 80% of annual goals within three months.

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Weatherization for Renters Case Study

This case study illustrates how a multifamily-focused marketplace strategy enabled efficient weatherization of rental properties by simplifying outreach and installation for building owners while delivering measurable savings and compliance.

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Smart Commerce FAQs

How is customer data shared and protected?

Data including name, address, phone number, e-mail, and utility account number is shared via a flat file and is used for quickly validating customer eligibility. All stores are CI DSS 3.1-, Level 1-, and ISO/IEC 270001:2013-certified.

How are customers validated?

The seamless and highest conversion rate method is instant validation via a personalized URL sent directly to the customer in a promotional email. They simply click on the link to be instantly validated and admitted to the site. Alternatively, customers can enter a personalized coupon code or utility account number when visiting the site.

What else can we expect when working with you?

We provide product consultation, Power BI dashboards featuring live views of promotions and marketing results, as well as an optional in-house marketing team to drive traffic, support promotions, and provide customer journey analysis.

How does Smart Commerce Express differ from utility marketplaces?

Smart Commerce Express is an e-commerce solution designed to quickly and cost-effectively achieve short-term goals. It’s highly engaging with average conversion rates of over 20%—that’s 6x higher than traditional utility marketplaces. It is complementary to traditional marketplaces and is an ideal way to maximize the impact of short-term promotions such as pop-up stores, flash sales, and limited time offers.

How is contractor data shared and protected?

Data including name, address, phone number, and e-mail is shared via a flat file and used for quickly validating contractors’ eligibility. All stores are CI DSS 3.1-, Level 1-, and ISO/IEC 270001:2013-certified.

How do contractors access Smart Commerce Supply?

Contractors will need to be set up with an account in NetSuite where a pricing tier is assigned to them. When a contractor logs into the site with that account, pricing will adjust based on their pricing tier.

Can any contractor or trade ally buy from this site?

Yes! This site is not specific to any client or program offering; it’s a reliable, convenient, and cost-effective way for contractors and trade allies to purchase products.

Why would a contractor prefer to order from Smart Commerce Supply?

We specialize in energy efficiency and electrification products. When contractors purchase from us, they know they’re getting quality products approved for use in efficiency programs (such as weatherization, energy audits, etc.) at a competitive price. They also have options to place orders on a credit card or with terms on-account.

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