THE STORY

A large Northeast utility serving more than 2 million electric customers and 1 million natural gas customers needed to quickly close a significant year-end energy savings gap. With limited time remaining in the calendar year, the utility partnered with Franklin Energy to launch a fast-moving energy-saving kit program designed to deliver measurable savings, engage customers, and support annual program goals.

THE GOAL

The utility needed a solution that could quickly reach a large residential customer base and deliver measurable energy savings before year-end. Timing was critical. The program had to move from planning to fulfillment in less than one month while maintaining quality, accuracy, and brand consistency.

In addition to achieving savings goals, the utility wanted to create a positive customer experience that encouraged participation and reinforced customer engagement.

THE SOLUTION AND RESULTS

Franklin Energy designed and launched a rapid-response energy-saving kit program that combined efficient fulfillment operations with thoughtful customer engagement. Following a kickoff meeting on December 2, the team immediately began kit development, production coordination, and delivery planning to meet the accelerated timeline.

Each kit included a customized mix of energy-efficient products designed to achieve maximum savings based on the state’s technical reference manual, and a custom-branded educational insert featuring seasonal messaging from the utility. The program combined practical energy-saving products with a warm, customer-focused experience that helped strengthen engagement while encouraging energy-efficient behaviors at home.

Leveraging nationwide distribution capabilities and proven logistics processes, Franklin Energy successfully delivered 89,707 kits to customers by December 26. The program demonstrated how rapid implementation, coordinated fulfillment, and customer-centered outreach can help utilities respond quickly to changing program needs while still delivering meaningful energy savings and a positive customer experience.