THE STORY

Spanning 24,000 square miles of rural and remote communities, a Pacific Northwest utility was looking for a solution to better meet the unique needs of its small business customers. They turned to Franklin Energy, a trusted partner in delivering turnkey savings. 

THE GOAL

The utility was seeking a scalable, cost-effective way to engage business owners where they were—offering simple, accessible tools that would reduce energy use, lower operating costs, and inspire participation in larger-scale energy efficiency initiatives. 

THE SOLUTION AND RESULTS

Franklin Energy developed a turnkey direct-install kit program tailored specifically for small businesses. Because small businesses often face unique challenges, the team identified three key segments and built custom kits for each one: restaurants, retail, and small offices. Delivered directly to each customer’s doorstep, the kits included a detailed savings guide, incentives to encourage installation, and cross-promotional inserts highlighting additional utility programs. Follow-up emails and texts deepened engagement—collecting feedback, measuring satisfaction, and driving participation in other offerings.

The results spoke for themselves:

• 442,000+ kWh saved
• 1,650+ customers served
• 1,620+ participants enrolled in additional efficiency programs

This simple, customer-centered solution created measurable impact—helping small businesses across the Pacific Northwest save energy, save money, and strengthen their connection to the utility’s broader efficiency goals.