FREE DOWNLOAD
ENGAGEMENT UTILITY OF THE FUTURE
Did you know that the retail industry average customer engagement score is 771, while the utility industry’s average customer engagement score is just 571? Consumers are becoming increasingly interested in maintaining greater control over their energy use, comfort, and convenience, and they want their utilities’ support. This e-book outlines the best way to take a data-driven approach to personalizing your communications to connect with customers. It explores four main topics:
- Advanced data analytics
- Data-driven program design
- Personalized messaging
- Integrated messaging