Your website is the best customer engagement asset your utility company has. It’s the first place your customers go when they want tips on energy savings, information about your grid optimization programs, or help checking their account. Your utility website is your 24–7 marketing hub, salesperson and relationship builder—or at least it should be.
If you want to easily attract and engage customers, and offer so much value they feel compelled to opt in to your programs, a genuinely customer-focused, constantly optimized website is essential.
But upgrading isn’t easy. Traditional website redesign is stressful, costly and time consuming.
It can be a risky, frustrating process, often based on guesswork and old assumptions rather than real, current data. Much like a glossy brochure, a new website can take a whole lot of time and money to develop—and then it just sits there, untested and unchanged, until it's so obsolete you have to start over.
It’s no surprise that many utility have outdated websites that can’t pull their weight when it comes to customer engagement.
Do you know how well your website is doing its job? How long has it been since it was optimized, based on the real needs of your customers, right now?
NGAGE Website™ uses growth-driven design (GDD)—an agile, proactive approach to web design that eliminates guesswork and leverages real-time performance data to deliver better results, rapidly.
It’s a systematic model that works by launching quickly (on time and on budget), and continuously optimizing your website based on user behavior, to better meet the needs of your customers and create ongoing growth.
The GDD process happens in three phases:
To start, your Franklin Energy NGAGE Website™ experts ask a lot of questions. They perform a thorough audit of your existing site, take stock of what’s working, what’s not and where significant improvements can be made.
Then our digital specialists rapidly create a ‘launch pad’ site based on what needs immediate attention.
As your customers interact with this launch pad website, we begin to collect data right away about their behavior flow—what they love, and where their pain points lie.
The team then works in quarterly ‘sprints’ to improve the website, based on testing and user-behavior insights from:
Based on what they learn, our experts then create an improved version of the site—perhaps including strategic changes in messaging, calls to action, page layout and site navigation. This goes live and starts to harvest user data ready for the next round of upgrades.
And so the cycle of monitoring, measuring, iteration and improvement goes on—and your customer engagement and program participation improves.
When customers visit your branded NGAGE Website™, they enjoy a responsive, quick-to-display interface that helps them find what they want with frictionless ease.
The intuitive navigation, clear and engaging messaging, and compelling calls to action make decision-making simple—so customers move smoothly through the stages of awareness to effortless conversion, and participation rates soar.
NGAGE Website™ means your utility website is always optimized for engagement and
Custom-branded page templates hosted on your domain and connected to analytics and tracking tools help us evaluate user trends and make quarterly updates, to improve customer experience and cut bounce rates. We can even retarget your visitors to increase program participation.
Upgrade your NGAGE Website™ with our seamlessly integrated and utility-branded NGAGE Customer Engagement™.
Take your "My Account" portal to the next level with a platform that presents all your utility's relevant grid optimization offerings and transactional tools, like bill payment and alerts, dynamically personalized to each customer based on their unique customer journey and specific preferences.
NGAGE Websites™ are developed in-house, by Franklin Energy’s award-winning team of digital strategists, creatives and marketing experts. In fact, the Franklin Energy team is a Hubspot-certified Growth-Driven Design Agency—we’re the only company in the industry with this exclusive designation.
We’re no fly-by-night technology start-up, trying to understand the utility market. We 're a thriving, established enterprise that’s been developing best-in-class marketing and tech solutions for the utility industry for decades.
We offer innovation and stability—in a world where you often have to choose between the two.
Fill out the form to the right to schedule a demo to see how NGAGE Website™ can help your utility create an industry-leading, always-optimized website, making the very most of every marketing dollar.