OUR LEADERSHIP TEAM

With over 20 years of experience in energy and finance, Terry Sobolewski has held leadership roles in operations, customer delivery, sales, business planning, and enterprise-wide process and performance improvement. As CEO of Franklin Energy, Terry is responsible for providing strategic direction and creating a company vision, inspiring employees to drive towards long-term success. He holds both a BSE in mechanical engineering as well as an MBA in marketing and leadership from Duke University. Terry also serves as an advisory board member for Duke’s Center for Energy, Development and the Global Environment (EDGE).

With exceptional expertise in growth strategy and market development, Marisa leads Franklin Energy by driving new business opportunities and ensuring effective retention and fulfillment of existing business. Leveraging more than 23 years of experience within the energy, consumer high-tech and automotive industries at companies ranging from global Fortune 50 to start-ups, she excels in leading teams, managing regulatory and legislative affairs, and fostering strategic communications, programs, and partnerships.

Marisa holds a B.A. in Government from Wesleyan University and obtained her MBA from the Ross School of Business at the University of Michigan. She serves on the Board of Directors of Groundswell, an organization that makes community solar accessible to low income residents.

With over 20 years of experience in the energy sector and a passion for energy, climate solutions and people, Adja Ba drives a people-centric HR strategy and oversees all human resource activities to meet the company’s growth plans, including strategic organizational planning, workforce development, talent management, and performance management. Adja leverages leadership skills and insights from over a decade’s experience in leadership roles for both national and international companies.

Adja believes that if a single secret to organizational success existed, it would be recruiting, training, and retaining talent. As a transformational HR leader with expertise designing innovative, strategic processes and continuous improvement initiatives, Adja has maintained her commitments to an employee-focused culture, to foster diverse and inclusive cultures of excellence, and to achieve impactful changes.

She earned her Bachelor of Arts in political science from Denison University in Ohio and acquired advanced degrees from Johns Hopkins University and the HEC School of Management. She earned her Senior HR Certification from the Society for Human Resource Management.

In her role as Chief Technology Officer, Sushma Annareddy oversees management of Franklin Energy’s employee- and client-facing technology solutions while establishing and investing in the organization’s long-term technology vision. With more than two decades of service in technology and engineering across both national and global companies, Sushma’s record of success has proven her leadership and product management expertise.

She holds a bachelor’s degree in electronics and in telecommunications engineering from Osmania University, an M.S. in computer science engineering from the University of Louisville, a certificate in advanced management from Babson College, and multiple technology certifications.

As President of AM Conservation, John is responsible for overall strategy and execution of the product company’s goals and priorities. He’s been with the company for over 13 years. Throughout that time, John continues to say that the recipe for success is developing and maintaining long-term relationships with our clients and employees.  Prior to joining AM Conservation, John worked for a Fortune 500 company in financial services, and he also owned and sold a successful advertising business. John graduated from the Moore School of Business at The University of South Carolina.

With 15 years of global law experience, Ludmilla Badicke is deeply knowledgeable in her field. Ludmilla is responsible for managing the company’s legal affairs and overseeing the work of outside counsel. She holds a Master of Law in transnational business from University of the Pacific, a Juris Doctor from the Gonzaga University School of Law, a Master of International Management from Whitworth University, and a Bachelor of Arts in Education and Foreign Language from the Hertzen Pedagogical University of Russia.

Lloyd Kass has developed and implemented clean energy, buildings efficiency, and affordable housing programs for utilities and government for 30 years. At Franklin Energy, Lloyd is responsible for leading engagement with government, utilities, and other stakeholders to grow the business through the acceleration of climate-forward clean energy policy. Lloyd is also a part-time educator and has served as adjunct associate professor at Columbia University for 13 years. He is active with several energy policy nonprofit groups as well and serves as board president for the Energy Efficiency Alliance, which advocates for clean energy policy in New Jersey and Pennsylvania. Lloyd holds a Bachelor of Arts from Brandeis University and a Master of Public Administration degree from Columbia University.

Leading a portfolio of more than 30 residential, multifamily, small business, large commercial and industrial, and stand-alone service solutions, Danielle Marquis sets the standard for our clean energy offerings through solution development and lifecycle management. Danielle is known for building high-performing, award-winning teams during times of transition, and has extensive experience with merger- and acquisition-related integrations. She holds a Juris Doctor from the University of Colorado at Boulder School of Law, a BA in economics and political science from Union College, a certificate in data analytics from the University of California at Berkeley, a certificate in product management from Produx Labs, and multiple digital marketing certifications. In her spare time, she volunteers as a Board Member for the Association of Energy Services Professionals, where she has served as Vice Chair of Education for the past nine years.

With broad marketing experience that spans over 15 years and several industries, Laurel Gerdine leads all marketing for Franklin Energy, including client marketing and corporate marketing across marketing strategy, marketing delivery and operations, and creative services. With a data-driven, customer-first approach, Laurel leads the team in building marketing programs and approaches that lead the industry. She supports these teams as they serve both B2B and B2C segments across North America. Laurel holds a Bachelor of Arts in economics from Northwestern University and a Master of Business Administration from Harvard Business School. She holds certifications in data analytics and digital marketing and is the marketing co-chair for NEWIEE, New England Women in Energy and the Environment.

Rosa Cassidy brings extensive experience in the energy industry and a record of performance supporting sales teams and delivering new business. In her current role, Rosa is responsible for preparation of detailed capture plans that support early prepositioning activities, pre-solutioning, and early program design activities. Prior to joining Franklin Energy, she worked for a Fortune 500 company supporting program operations and business development. She graduated from The Catholic University of America with bachelor’s and master’s degrees in mechanical engineering. Rosa is a Certified Energy Manager (CEM), Certified Lean Six Sigma-Green Belt, and fluent in Spanish. She currently serves on ACEEE’s Board of Directors and is a former member of SEEA’s Board of Directors.

With over 20 years of sales leadership, Michael Romeo has vast experience in supporting organizational growth. As an industry veteran, Michael brings a globally diverse energy background where he has held leadership roles in sales operations, business development, field services, training and enablement, and more. In his role at Franklin Energy, Michael is responsible for helping grow the organization through core competencies and strategic direction. He strives to support and inspire a culture that empowers thought leadership and continued innovation. Michael has served on various policy and advisory boards during his time in the energy industry.

With over 25 years of experience in helping utility customers use energy more efficiently and effectively, Dean Laube leads a dedicated team of professionals delivering energy savings to customers and helping clients in the West meet their goals. His main responsibilities include building and maintaining relationships with utility clients, assisting in the start-up and implementation of clean energy programs throughout the region, and serving as an advocate for clients. Dean is Certified Energy Manager, Certified Demand Side Management Professional, Certified Building Operator/Instructor, Certified EnVinta One-2-Five Industrial Energy Management, Certified Energy Auditor State of Wisconsin and is a member of the Association of Facility Engineers and the Association of Energy Engineers.

With nearly 20 years of experience in helping utility customers use energy more efficiently and effectively, Paige Knutsen leads a dedicated team of professionals delivering energy savings to customers and helping clients in the Central region meet their goals. Her main responsibilities include building and maintaining relationships with utility clients, assisting in the start-up and implementation of clean energy programs throughout the region, and serving as an advocate for clients.Paige holds bachelor’s degrees in economics and environmental management from the University of Iowa and a master’s degree in sustainable agriculture from Iowa State University.

With nearly 25 years of strategic leadership experience in human resources, Tracy Reich-Smith is responsible for ensuring all human resources, benefit, and organizational development programs are effective, efficient, and aligned with overall business objectives. She is responsible for managing senior HR leaders, supporting employee development and succession planning, implementing strategies that support business objectives, and more. Tracy holds a Bachelor of Science degree in human resource management from Capella University, an associate degree in computer information systems from Milwaukee Area Technical College, a Learning Systems Facilitator and Master Trainer certification from Development Dimension International, and an Insights Discovery Practitioner certification from Insights North America.

With over two decades of experience in helping utility customers use energy more efficiently and effectively, Carol Weston leads a dedicated team of professionals delivering energy savings to customers and helping clients in the East region meet their goals. Her main responsibilities include building and maintaining relationships with utility clients, assisting in the start-up and implementation of clean energy programs throughout the region, and serving as an advocate for clients. Carol holds a bachelor’s degree in civil engineering from the University of Vermont, a master’s degree in environmental engineering from Tufts University, and a professional engineering license. 

After two decades with Franklin Energy, Eric Wall has gained a wealth of well-rounded industry knowledge. In his current role, Eric manages technology start-up delivery and supports both services and products operations teams. He anticipates and meets the needs of both internal and external clients while ensuring the technology teams are delivering effective solutions on time. Eric holds a Bachelor of Science degree in mechanical engineering from the University of Wisconsin-Milwaukee, an associate degree from University of Wisconsin Fox Valley, and is a Certified Scrum Product Owner from Scrum Alliance.

As the Director of Diverse Sourcing and Inclusion, Mark Sebree is responsible for providing direction to promote diversity, equity, inclusion, and belonging within the company’s employee base and vendor partnerships. Mark also promotes supplier diversity strategies by leading outreach efforts to various organizations and collaborating across teams and departments to promote inclusion within the supply chain and talent acquisition. Mark is past chair of the Edison Electric Institute Business Diversity taskforce and has served on over 15 business inclusion utility industry boards and associations, and he holds various certifications including a green belt certification in Six Sigma and a bachelor’s degree from the University of Evansville.