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SMALL BUSINESS PROGRAMS

DESIGNING FOR DIVERSE NEEDS

Small business programs have the potential for big impact.

Small businesses are responsible for 44 percent of the energy consumption in buildings. But they’re notoriously hard to engage in energy efficiency, demand response and other distributed energy solutions.

Why? In part because small businesses are as diverse as small business owners themselves. The typical small business rate class includes everything from dentist offices to hair salons to small grocery stores. Some of those businesses are savvy about sustainability, but many are not. They all have different needs in terms of program measures and messaging. And they're all busy.

There are 4.6 million small businesses in the United States and a million more in Canada. With an estimated $30 billion in energy cost savings potential, small businesses are poised to save big; that money can be better spent on creating jobs or improvements to drive revenue. And utilities can save big too, with an estimated 1.07 quadrillion BTU of energy savings in this market. Designing programs that meet all the distinct needs of your customers is essential to success. 

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REACHING THOSE HARD-TO-REACH CUSTOMERS

Franklin Energy has spent decades listening, learning and innovating in the small business market. As a result, we’ve developed the expertise needed to design innovative program solutions for this sector in a way other program implementers can’t.

Our programs combine traditional small business direct install program design with:

  • Electric, gas and water savings measures tailored to your customer base and goals
  • Kits and online store options to better reach micro, DIY and rural customers
  • Demand response
  • Financing
  • Advanced market segmentation to excel in even the most saturated markets

Our programs are tailored to the unique operational demands and no-time-left-in-the-day schedules of small businesses. The ultimate goal? To help small businesses leverage data and incentives to better control their energy usage and focus their limited resources where it matters most—on their business.

TECHNOLOGY AND INNOVATION

Efficiency@Work and our innovative online stores combine to engage small business customers—and make your programs run 100% headache-free.

REAL-TIME ACCURACY

Our tablet-based system allows for onsite auditing, direct install measures and reporting for program staff and our trusted trade ally network. Information is collected and analyzed on the spot.

SEAMLESS INTEGRATION

Energy audits are made more efficient with integration between the auditing software and marketing emails. That means a smooth customer experience and accurate end-to-end communication, without hiccups.

INTUITIVE DESIGN

We know that a steep learning curve is an engagement killer. That’s why we’ve designed our online stores to mirror the “Amazon experience” your customers are used to. But with free shipping and instant rebates.
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