There was a time when utilities could reach their demand side management goals by going after low-hanging fruit like lighting. Changing regulations and customer awareness mean those days are behind us.
Consumers are more aware than ever, and many have already made the basic changes their utilities have been promoting. LEDs are becoming mainstream.
Meanwhile, aggressive savings goals and dwindling budgets make it harder than ever to reach efficiency and demand reduction targets. That’s why Franklin Energy is always looking forward, finding new and innovative ways to help utilities and their customers meet their savings goals.
Our pioneering approach to residential programs is all about integration and customer engagement. We combine traditional energy efficiency programs with demand response–enabling technologies and engagement techniques that allow us to design programs that reliably net savings and help reshape demand curves. When done right, the load curve should be flat, even in the most saturated markets.
With an eye toward the future, we design our programs to be ready for the grid optimization opportunities that lie ahead.
Every customer is at a different stage in their journey. Some are eagerly awaiting new opportunities to save, while others are more hesitant.
That’s why we tailor our program options to the level of involvement your customers are ready for. Our data-driven marketing and customer engagement solutions gently guide them from where they are to where you want them to go.
High-quality and relevant messaging leaves customers feeling good about your brand. Our innovative outreach and customer engagement solutions help you maintain the reputation you’ve worked so hard to build in the neighborhoods your utility company calls home.
Your customers are inundated with information and
NGAGE Marketplace™ enables customers to easily purchase products, schedule installation in their home and enroll their new device in your demand response program.
Utilities have been choosing Franklin Energy as their residential program partner for years. Each year, we are honored to serve more than 300,000 residential customers and complete more than 70,000 projects.