If there’s one thing Pat Niehoff knows, it’s marketing. With over 34 years of marketing and advertising experience, on both the agency/partner and corporate sides, Pat brings a robust blend of digital, traditional, 1:1 marketing and customer engagement experience to Franklin Energy’s East region. Skilled at using data analytics and consumer intelligence, Pat uses his passion for inspiring action to drive strategy and customer engagement. He leads his team of marketing specialists to develop, plan, execute and measure energy efficiency, demand-side management, demand response and revenue generation programs for utility companies, with marketing via digital and traditional channels. Patrick holds a degree in Advertising from the University of Kentucky.