At any given moment, you’re trying to reach customers at every stage of the grid optimization journey—from those just learning about energy efficiency, demand response and other distributed energy resources, to those implementing suggestions made in an energy audit, connecting their smart thermostat to your demand response program or signing up for a dynamic rate.
Communicating in a way that’s relevant to customers at such diverse stages of participation is a challenge. But it’s necessary if you want to connect with them where they are—and guide them to the next best steps for their personal journey.
Today’s consumers expect you to speak to them as individuals. They want information and offers that work for them specifically—not generalized offers for homeowners, renters or small businesses. Utilities need to create ‘segments of one’ to target each customer uniquely and convert them to long-term, high-value program participants.
Personalized marketing is rooted in behavioral insights and advanced market segmentation. It’s key to creating deeper and broader participation across your entire portfolio, for years to come—and it requires more than just some psychographic segmentation buckets, a “Dear <<First Name>>” mass email and a basic nurture campaign.
That’s why we created NGAGE Messaging™, as part of our integrated NGAGE™ technology suite for the utility of the future.
Like every element of the NGAGE™ suite, NGAGE Messaging™ was developed by our award-winning teams of digital marketing and technology experts collaborating to create best-in-class solutions for your utility.
NGAGE Messaging™ allows your utility to effortlessly guide customers on automated and personalized data-driven program journeys to meet their energy goals.
Integrated, consistent, omni-channel messaging triggered by actual behavior and specific energy usage gives customers the information they need, when, where and how they want it—which makes them happy, and keeps them engaged.
What if you could easily give your customers specific recommendations to help them manage energy usage and bills during cold winter months?
With NGAGE Messaging™, you can provide outreach based on past participation, behavior, energy usage, savings opportunities, & more.
What if, as customers update their communication preferences, you could automatically reach out with nurturing messaging via their favorite channels?
NGAGE Messaging™ means you can effortlessly engage in the ways they want, whether via text, email, social media or your utility website.
What if your customers could get a text reminder that their technician is five minutes away, based on GPS data—with a photo to make them feel confident and safe before there’s even a knock on the door?
With NGAGE Messaging™, you can give your customers the support they need, precisely when they need it.
NGAGE Messaging™ helps you solve some of your toughest organizational challenges—easily connecting with your customers as individuals, and optimizing engagement.
It helps you develop smarter marketing the more your customers interact with you—which leads to network effects, building leverage into the conversion process, and boosting your customer satisfaction and participation rates sky high.
With NGAGE Messaging™, outstanding customer engagement is simple.
Complete the form on the right to schedule a demo to see how NGAGE Messaging™ can help your utility connect with your customers as individuals, and effortlessly guide them on automated, personalized data-driven journeys.