More than half of Americans prefer to shop online, for all kinds of products—energy efficiency solutions and demand-response-enabling ‘smart’ devices are no exception. Online shopping is the new normal—utilities can either keep up with the times or fall behind.
If you want to meet your customers where they are on their grid optimization journey, maximize engagement and reach program goals, a marketplace is a must. But it’s not easy to create and run a marketplace—you’re competing with players like Amazon and big-box retail, after all.
Your utility marketplace needs to provide the best products available—at competitive prices, with hassle-free instant rebates and free shipping, no less. And it also needs to offer next-level consumer education, advanced personalization and segmentation based on rate class, error-free reporting and more. It’s no wonder so many utilities have either underperforming or nonexistent marketplaces.
With NGAGE Marketplace™, a collaboration with our sister company AM Conservation Group, your customers can order the best conservation products online, from the comfort of their home or office. Whether they’re looking for LED light bulbs, water-saving products, smart devices, Energy STAR® appliances, or even that popular bear-proof cooler, they can get fast, free shipping—and in many cases instant rebates.
All without your utility having the headache of designing, marketing and managing a secure, customized marketplace. Procurement, fulfillment and logistics? No worries—we expertly handle those too. With NGAGE Marketplace’s™ industry-leading, scalable solutions, you can meet your customers where they are and offer them ease, clarity and simplicity at every touchpoint.
So, say a customer wants to order a smart thermostat, but she’s worried about the cost—and she’s not sure how to install it in her older home either. She’ll appreciate the instant rebates, coordination with manufacturer promotions and installation scheduling option with a Franklin Energy auditor—all available right there in your NGAGE Marketplace™. What’s more, you can instantly enroll customers in your demand response program within your marketplace, too.
For customers, NGAGE Marketplace™ offers the kind of online shopping experience they’ve come to expect—but with industry-specific upgrades, pricing and personalized recommendations not available from other retailers. For utilities, NGAGE Marketplace™ means better overall engagement, more add-to-cart conversions, and higher average order values. The end result? Program savings, increased customer satisfaction, and even non-regulated revenue in some cases. Good news all around.
Staying on top of the latest in e-commerce—and the corresponding shifts in customer expectations—is a tall order. Our suite of marketplace enhancements lets you adapt on the fly to changing program needs and consumer demands. For example, you can upgrade your customer experience with an extension that integrates comparison shopping on appliances from other retailers.
Your customers trust you to help them make wise energy choices. Embrace the role of trusted advisor by offering an intuitive NGAGE Marketplace™ that puts the right products, services and program offerings in the right hands at the right time. Turnkey e-commerce marketing services are also available for NGAGE Marketplace™.
Fill out the form to the right to schedule a demo to see how NGAGE Marketplace™ can help your utility create an industry-leading online store, and meet your customers where they are.