More than half of Americans prefer to do their shopping online—energy efficiency and demand-response enabling “smart” products are no exception. As online shopping becomes the new normal, utilities can either stay with the times or fall behind.
But it’s not easy to create and run a marketplace—you are competing with Amazon and big box retail, after all. Your store needs to provide the best products available (at competitive prices, with hassle-free instant rebates and free shipping, no less). But it also needs to offer next-level consumer education, advanced personalization and segmentation based on rate class, error-free reporting, and more.
It’s no wonder so many utilities have either underperforming or nonexistent marketplaces.
With our turnkey marketplace, your customers can order the best conservation products online, whether they’re looking for LED light bulbs, water
saving products, smart devices, Energy STAR® appliances, or even that popular bear-proof cooler. All without having to design, market and manage a secure, customized marketplace yourself. Procurement, fulfillment and logistics? We expertly handle those in-house too.
With Franklin Energy’s industry-leading, scalable solutions, you can meet your customers where they are and offer them ease, clarity, and simplicity at every touchpoint. Like if they want to order a smart thermostat, but money is tight and they aren’t sure how to install it in their older home. They’ll appreciate your instant rebates, coordination with manufacturer promotions and installation scheduling option, available right in the marketplace. What’s more? You can instantly enroll them in your demand response program, too.
For customers, that means an online shopping experience they’ve come to expect, but with industry-specific upgrades, pricing and recommendations not available from other retailers. For utilities, it means better engagement, more conversions from add-to cart to buyers and higher average order values. The end result is program savings, increased customer satisfaction, and in some cases, non-regulated revenue. Good news all around.
Staying on top of the latest in e-commerce—and the corresponding shifts in customer expectations—is a tall order. Our suite of marketplace enhancements lets you adapt on the fly to changing program needs and consumer demands, and they all integrate with our Customer Engagement platform and the Efficiency@Work technology suite.
That means your online store will always be ahead of the times, even if other areas of your utility are not.