Getting customers engaged in grid optimization programs can feel like an uphill battle, no matter how great the program. Especially when there’s always something new to learn, a new communication channel you need to master, or new technology that’s standing between you and the people you’re trying to reach.
Franklin Energy’s marketing services take all that pressure off. We provide the strategies and services you need to reach your target market in a way that outside marketing firms can’t.
That’s because we’re not an “outside” firm. We are 100% dedicated to this industry and our team is entrenched in program marketing and implementation. Our data-driven marketing and creative services are focused solely on energy efficiency, demand reduction and distributed energy resources. It’s the air we breathe, yet we've proven ourselves to be top notch marketers outside the industry as well. Over the last few years, we've won more than 15 awards for our program and corporate marketing work, in categories ranging from digital campaigns, to printing, to branding, to websites, to direct mail, to trade show exhibits.
If you’ve ever tried to explain your job to someone outside the industry, you know that glazed-over look that makes you wonder if you’re speaking a different language. When you’re working with a marketing and creative services agency, that lost-in-translation phenomenon is amplified. And of course, the stakes are higher.
Why? Because the marketers you hire need a native-fluency understanding of the complex ins-and-outs of your programs, our industry and the ever-shifting regulatory environment in which we operate. They need to empathize with your customers’ needs, goals, fears and desires like you do.
And that’s not something that can be learned in a few meetings or from even the most detailed creative brief.
For that level of understanding, you need a marketing partner who lives energy efficiency and demand reduction. The kind of team that already knows what you want and why you want it before you even ask. The kind of team that recommends creative solutions to problems you didn’t realize you had.
Franklin Energy’s marketing team is led by industry and marketing thought leaders and is composed of digital and traditional marketing experts. Our track record of driving program marketing innovation and reducing cost per acquisition for programs like yours is unparalleled in this industry.
Our regional marketing managers zoom in on your local regulatory needs, customers and programs. They collaborate with our subject matter experts to better understand sector-specific nuances and with our digital strategist to weave in customer-focused and cost-effective acquisition strategies. They work hand-in-hand with our experienced marketing specialists who can hone in on the specific marketing tactics with the greatest likelihood of success for your specific situation.
Their strategy and plan comes to life with the capable hands (and brains) of our creative team. When you work with us, you expand your own team to include our specialized graphic designers, copywriters and video production specialists.
Staying at the cutting-edge of marketing requires a mindset of perpetual growth. That’s why we’ve created an extensive, proprietary digital marketing training program tailored specifically to the demand-side management industry.
Combined with internal best practices playbooks and a third-party certification process that requires recertification every two years, this training ensures we’re always on the top of our game.
Fresh skills are a must in an evolving market. They allow us to blaze trails with our relevant, strategic marketing guidance and services for utility partners like you.