For modern consumers, the path to purchasing and using products and services is more complicated now than ever. To truly connect with your customers, it’s crucial to understand where they are in their buyer’s journey. This e-book dives in to cover the following topics:

  • What is the customer journey?
  • Why is mapping critical to journey success?
  • How do you create a customer journey map?
  • Why is it hard to create an effective journey map?

The Importance of Journey Building in Program Design