Leading with Purpose.
Delivering Real Impact.

As CEO of Franklin Energy, Terry Sobolewski leads with a bold vision to accelerate an equitable clean energy future. He brings a strong track record of driving customer-focused innovation, operational transformation, and strategic growth across the utility and energy sectors. At Franklin Energy, Terry champions integrated solutions that align people, technology, and community impact—advancing measurable results for clients and the customers they serve. Passionate about developing talent and inspired by the innovation shaping our industry, he’s committed to ensuring that clean energy solutions are accessible, inclusive, and built to last.

As Chief Financial Officer, Dario Deferrari guides Franklin Energy’s financial strategy with a sharp focus on sustainable growth, operational agility, and long-term value creation. With more than 20 years of leadership in finance and energy, he brings deep expertise in scaling technology-driven organizations across the oil and gas, engineering, and services sectors. Dario partners across the enterprise to align fiscal discipline with innovation—strengthening Franklin Energy’s ability to deliver clean energy solutions with impact. His approach reflects a commitment to transformation through data, transparency, and cross-functional collaboration—all in service of a more resilient future.

As Chief Technology Officer at Franklin Energy, Sushma Annareddy leads enterprise technology strategy with a sharp focus on cybersecurity, AI, and scalable digital infrastructure. With over 20 years of global tech leadership, she steers the development of secure, data-driven platforms that accelerate clean energy adoption and protect customer trust. Sushma champions AI innovation that enhances user experience and operational insight—building tools that are not only intelligent, but intuitive, inclusive, and resilient. Her work ensures that technology remains both a catalyst for climate action and a safeguard for the communities Franklin Energy serves.

Ed Hayes serves as Chief People Officer at Franklin Energy, where he leads the company’s strategy across human resources, sustainability, safety, and DEI&B. With more than 25 years of global leadership experience, Ed has shaped inclusive cultures and scalable talent systems across six continents and multiple industries. At Franklin Energy, he drives initiatives that support employee growth, operational excellence, and an unwavering commitment to equity—ensuring people remain at the center of the company’s clean energy mission.

Ludmilla Badicke leads legal strategy at Franklin Energy, advising on corporate governance, compliance, risk management, and commercial transactions. With over two decades of legal experience spanning global public corporations and high-growth startups in the energy efficiency industry, she brings deep expertise in M&A, technology, and other types of commercial transactions, intellectual property, employment law, and cross-border dispute resolution. Ludmilla’s international perspective, extensive experience working at companies that provide innovative solutions to utilities, strategic legal guidance, and practical handling of legal challenges support Franklin Energy’s continued growth and integrity as it scales innovative solutions for a cleaner energy future.

As President of Program Delivery at Franklin Energy, Jackie Bliss leads with a focus on impact—guiding cross-functional teams to deliver scalable, equitable clean energy solutions across North America. She oversees the full spectrum of program operations, including field services, marketing, customer care, and business development, ensuring that every initiative drives measurable results for clients and communities. A vocal advocate for inclusion, Jackie serves as executive sponsor of our women’s Employee Resource Group, and founded the Boston chapter of the Women’s Energy Network, championing gender equity in the energy sector. Grounded by a purpose to accelerate access to sustainable energy, she brings both strategic vision and operational excellence to the forefront of Franklin Energy’s purpose.

As President of Product Solutions, John Bailes leads Franklin Energy’s efforts to deliver innovative, customer-centric product strategies at scale. Under his guidance, our product solutions division has expanded more than sixteenfold, fueling significant environmental impact through efficient sourcing, fulfillment, and delivery of energy-saving products. John’s leadership philosophy centers on cultivating enduring partnerships—with clients, colleagues, and communities—to advance sustainable outcomes. He draws on prior experience in advertising and Fortune 500 commercial leadership to keep Franklin Energy’s product solutions grounded, agile, and aligned with real-world needs. John is driven by a belief that trusted relationships and purposeful action are key to accelerating a clean energy future.

As President of Franklin Energy’s strategic consulting and design/build divisions, Antonio Corradini leads teams that turn strategy into scalable impact and technical plans into high-performance infrastructure. He guides the company’s consulting arm in delivering forward-thinking energy solutions rooted in engineering expertise and practical insight. Antonio also oversees the design/build division, where construction teams implement energy efficiency, electrification, and renewable energy projects that strengthen grid resiliency and accelerate decarbonization. A registered Professional Engineer with a master’s degree in mechanical engineering and an MBA, Antonio brings a systems-level perspective to every challenge—driven by a commitment to building a cleaner, more equitable energy future.

Jim Koches leads operational strategy and execution for Franklin Energy’s product solutions division, ensuring seamless fulfillment and scalable growth. With nearly two decades of experience, Jim applies lean methodology and continuous improvement to optimize logistics, drive efficiency, and align product delivery with evolving program needs. He has led key initiatives—including the design of a next-generation distribution facility and expansion into commercial product lines—that enhance customer experience and support long-term impact for clients nationwide.

Jeanna Wicklund leads the planning, development, and evolution of Franklin Energy’s technology platforms—advancing tools that streamline program delivery and enhance client outcomes. With nearly two decades in technology and data strategy, she transforms insights into integrated systems that drive efficiency, scalability, and innovation. Jeanna’s work ensures that Franklin Energy’s digital infrastructure evolves in step with the clean energy transition, supporting both operational excellence and long-term growth.

Eric Wall serves as Vice President of Technology, Delivery, and Support at Franklin Energy, where he bridges innovation and implementation to drive integrated clean energy services. A Certified Energy Manager and Professional Engineer, Eric has shaped the company’s digital evolution—from launching its first product management team to leading transformative platforms like Snugg Pro and advancing AI-driven solutions. He brings a collaborative leadership style that unites technical and non-technical teams, delivering tools that simplify energy program delivery and enhance impact. A frequent national presenter and mentor, Eric fosters a culture of creativity, integrity, and inclusion—living Franklin Energy’s purpose with every solution and every team celebration.

Briana Rogers leads enterprise engineering and operations at Franklin Energy, overseeing cross-functional teams that deliver scalable, integrated clean energy solutions. With a foundation in mechanical engineering and two decades of experience, Briana aligns strategy, systems, and people to accelerate innovation, enhance efficiency, and embed equity across projects and programs. She drives technical program delivery and enterprise-wide integration initiatives that strengthen culture and unlock measurable results. Briana is passionate about building frameworks that support a cleaner, more inclusive energy future—one where every solution advances access and impact.

Lloyd Kass is a visionary leader driving Franklin Energy’s company-wide growth strategy at the intersection of clean energy policy, market expansion, and strategic advocacy. He oversees regulatory engagement for over 100 utility accounts, steers state government relations, and has helped grow the organization’s contract backlog by $120M through positioning of federally funded initiatives. Lloyd also champions Franklin Energy’s partnership strategy, facilitating collaboration with providers of complementary products and services that strengthen our offerings and improve the customer experience of home and building owners looking to be part of the energy transition. With a career spanning public, private, and nonprofit sectors, Lloyd is also committed to fostering the next generation of sustainability leaders, reflected in his longtime role as an educator at Columbia University’s School of International & Public Affairs.

Laina McQueen is a visionary marketing leader who drives performance at scale by aligning strategy, creativity, and insight. As Vice President of Client Marketing at Franklin Energy, she leads a full-service, agency-style organization supporting over 150 utility programs nationwide—delivering measurable impact through integrated marketing, CX design, and analytics. Laina has launched transformative solutions including marketing as a service (MaaS), the customer experience optimization suite, and AI-powered propensity modeling to advance equity-centered, data-informed engagement. She fosters a test-and-learn culture rooted in empathy and accountability, empowering her team to be strategic growth partners. For Laina, great marketing starts by listening—ensuring every voice helps shape a cleaner, more inclusive energy future.

Michael Romeo brings a global perspective and over two decades of cross-functional energy leadership to his role at Franklin Energy, where he shapes strategic growth through sales excellence, operational insight, and organizational development. He leads with a people-first mindset—building systems that scale, empowering diverse teams, and driving measurable outcomes across business units. With experience spanning sales operations, field services, training, and enablement, Michael ensures Franklin Energy’s offerings remain both innovative and grounded in real-world impact. He is deeply committed to fostering a collaborative, forward-focused culture that helps accelerate a clean energy future for all.

As Vice President of Sales and Product Development, Mark Stroub leads the sales, marketing, product, and partnerships teams in Franklin Energy's product solutions division. With a focus on scalable, customer-centric product solutions, Mark has been instrumental in driving integration efforts and aligning business functions to accelerate national growth through innovation, channel strategy, and e-commerce. His leadership brings clarity and momentum to complex initiatives—translating operational excellence and strategic insight into measurable outcomes. Mark’s purpose-driven approach reflects Franklin Energy’s mission to deliver accessible, decarbonizing solutions that meet the moment—and the market.

Rosa Cassidy brings a powerful combination of industry expertise, strategic thinking, and operational rigor to her role at Franklin Energy. She leads efforts to elevate our bid and proposal process—integrating best practices, process optimization, and AI-driven solutions to deliver stronger outcomes and streamlined development. With deep roots in the DSM industry and leadership experience spanning program operations and business development, Rosa plays a key role in positioning Franklin Energy for future growth. She serves on the ACEEE Board of Directors and is fluent in Spanish—an asset to our inclusive, equity-centered work. Rosa is energized by the transparency and collaboration of Franklin Energy’s culture and proud to help shape a cleaner, more connected energy future.

Jen Brandenburg leads Franklin Energy’s accounting operations, financial reporting, and planning functions—ensuring transparency, compliance, and fiscal health across the enterprise. With over 20 years of experience and a decade in finance leadership, Jen brings a rigorous, forward-thinking approach to budgeting, forecasting, and cross-functional collaboration. Her work supports strategic decision-making and continuous improvement, aligning financial stewardship with the company’s long-term growth and impact goals.

Dean Laube, Regional Vice President: Dean Laube brings more than 25 years of experience guiding utility customers toward smarter, more sustainable energy use. As a senior leader at Franklin Energy, Dean drives business growth by deepening client relationships, launching impactful clean energy programs, and fostering a culture of continuous improvement. He leads regional teams with a focus on operational excellence and customer value—translating technical expertise into real-world energy savings. A Certified Energy Manager and active member of the energy community, Dean’s leadership reflects Franklin Energy’s commitment to innovation, partnership, and a cleaner energy future for all.

Allison Bially is Vice President of Customer Delivery at Franklin Energy, where she leads cross-functional teams delivering innovative, data-driven energy programs across the western U.S. With two decades in the energy industry, Allison brings deep expertise in meter-based savings models, non-residential sector-focused solutions, and experience in strategic energy management. She’s known for building high-performing teams, launching first-of-their-kind programs like PG&E’s Market Access Program, and fostering strong partnerships across utilities, governments, and trade professionals. A dedicated mentor and advocate for women in leadership, Allison serves as Vice President of the Board of Directors for the Association of Women in Water, Energy and Environment (AWWEE). Her leadership is grounded in collaboration, humor, and a shared commitment to accelerating impact through purpose-driven work.

Joe Wadel leads program delivery for Franklin Energy’s east region, partnering with clients to advance sustainability, efficiency, and long-term impact. With more than 16 years in energy efficiency and program management, Joe drives cross-functional collaboration and process innovation to strengthen performance and meet evolving energy goals. He is a Certified Energy Manager and strategic advisor who connects technical insight with real-world solutions—supporting communities and clients alike in building a cleaner, more resilient energy future.