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BEHIND THE METER:

A Research-Backed Guide to Electrification and Customer Participation

For utilities and homeowners alike, electrification offers far more than emissions reduction. When paired with demand response and load management strategies, it enables a more flexible, responsive energy system—one that improves comfort, enhances resilience during outages, optimizes energy use, and helps stabilize costs over time. But realizing these benefits depends on participation; that's where the challenge begins.

We interviewed 350 U.S. homeowners to evaluate electric equipment adoption likelihood and identify their key motivators and barriers. Discover what we found and what the data means for utilities.