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We have gathered a unique mix of experts from across the industry to discuss a variety of topics that affect the present and future state of energy efficiency, demand response, and grid optimization. Get to know this year's speakers by reading a bit more about each of them and the expertise they bring to the table.


Keynote Speaker: Li Chang

Intellectual Property Committee Leader/Associate Technical Fellow, The Boeing Company

Li Chang is an associate technical fellow at The Boeing Company, who is recognized as an innovation leader within the organization, and is focused on maximizing value creation at multiple Boeing enterprise sites. Recognized as one of the most promising engineers in the United States and voted Boeing’s South Carolina Engineer of the Year, he has seven Boeing Patent Filing Awards, three US patents, developed a Boeing Trade Secret and delivered a popular Ted Talk about driving innovation through cognitive diversity. Li earned his MBA from the University of Texas and his bachelor’s degree in Electrical Engineering from the Georgia Institute of Technology. He also holds a Certificate of Engineering Science from Oxford University, a Certificate of Intellectual Property Law from Stanford Law School and a Certificate in Intellectual Property from the World Intellectual Property Organization of the United Nations. Li also attended MIT’s graduate program in technology, innovation and strategic management.


Brett Baarstad

Territory Sales Manager, Nidec Motor Corporation

Brett has dedicated his entire career to commercial and residential development, which makes him the perfect fit with Nidec, where he serves a key role in identifying opportunities and developing ongoing client relationships for US Motors products. Prior to Nidec, he spent 8 years as Territory Sales Manager for WhiteRodgers, receiving multiple sales awards. During his early career, he co-owned a commercial real estate development company, overseeing business park developments, managing commercial construction, and handling ongoing property management for multiple units.  His work also included development of an 18-hole golf course, recognized by Golf Digest, and a variety of residential development projects.  Brett attended California Lutheran University.


John Bailes

President, AM Conservation Group

John Bailes sets corporate strategy and direction for AM Conservation Group, models and sets corporate values, builds and leads the senior executive team and allocates capital to the company’s priorities. John has been with AM Conservation Group for over 10 years, most recently as vice president of sales. Prior to joining AM Conservation Group, he owned an advertising and marketing firm, and before that, he worked in sales management in the insurance industry. John has a bachelor’s degree in business administration, marketing and management from the University of South Carolina.


Will Baker

Customer Success Manager, Google

Will is a customer success manager at Google, ensuring energy partners have the tools and resources to launch, implement, and evaluate successful smart home energy programs. Will actively participates in TRM, work paper, and evaluation discussions with stakeholder groups across the country. Prior to Google, Will spent 8 years at a regional energy efficiency non-profit, and the last 4 years as the Director of Programs overseeing residential, commercial, and market transformation programs in 11 states. Will has a B.A. in International Relations and Economics from Michigan State University and an M.P.A. in International Energy Management and Policy from Columbia University in New York.


Joseph Childs

Senior Program Manager, Smart Grid Network Solutions, Eaton

Mr. Childs’ primary responsibility at Eaton is to ensure that solutions are fully integrated with a utility’s operations and that they provide the greatest ROI. He has worked the last 30 years on the design, development, delivery, training, and operation of utility control systems as a supplier and user. Mr. Childs joined Eaton in 2002 and has provided leadership roles in the organization with various responsibilities since that time. He holds a B.S. in Computer Science and an M.S. in Bioclimatology from Colorado State University. In addition, Mr. Childs is the Secretary of the PLMA organization. He has been awarded 2 patents in the fields of DR and EE.


Sarah Colvin

Director of Business Development, ecobee

Sarah leads energy partnerships for North America east at ecobee.  Based out of Toronto, Canada, Sarah spent ten years at a utility overseeing the EE and DR portfolios before pursuing her fascination with connected home.  She provides leadership to countless committees in the energy sector including as a member of the AESP board of directors.  Sarah has an Associate’s Degree in Construction Engineering and a Masters Certificate in Energy Sector Leadership.  Her passion is disrupting the status quo.


Bill Davis

Director of Energy Solutions, Ameren Missouri

Bill Davis, Director of Energy Solutions at Ameren Missouri, oversees a portfolio of residential, commercial, renewable and demand response programs for the largest investor owned utility in Missouri. Ameren Missouri serves 1.2 million electric and 130,000 natural gas customers in central and eastern Missouri including the greater St. Louis area. Ameren Missouri’s latest approved plan brings innovation to life, bringing together energy efficiency and demand response under a single comprehensive portfolio offering. The energy solutions offered by Bill's team are foundational for achieving Ameren Missouri's goal of reducing carbon emissions 80 percent by 2050. Bill Davis was also recently selected for the 2018 Eisenhower Fellowship to explore energy issues and solutions in China.


William Ellis

Sr. Portfolio Manager of Energy Efficiency, Exelon Utilities

As Senior Portfolio Manager of Energy Efficiency, William is responsible for developing and implementing the strategic vision for increasing Demand Side Management programs across Atlantic City Electric, Delmarva Power and Pepco.  Work includes increasing adoption of behind the meter technology and programs to help customers better manage their energy usage, while leveraging these assets to maximize grid utilization.  In his previous role, William was Performance Assessment Manager for Exelon Utilities, responsible for developing and driving strategic priorities for core functions across all of Exelon.  Work included identifying and ensuring adoption of best practices by benchmarking and drawing expertise from across the OpCo’s, the industry and outside the industry.


Shannon Gardner

Senior Product & Services Manager, Duke Energy

Shannon Gardner leads Home Energy House Call, Duke Energy’s Residential Energy Assessment program to manage strategic partnerships, go-to- marketing strategies, and business development opportunities across Carolinas and Midwest territories. With 14 years product marketing experience, she focuses on maximizing program operations/performance within each regulatory landscape with a strong emphasis on customer experience and engagement.


Eduardo Guerra

Manager, Targeted Demand Management, Con Edison

Eduardo Guerra has 15 years of experience in the energy industry. In his current role, he focuses on identifying and implementing Non-Wires Solutions (NWS) to defer or offset capital infrastructure upgrades.  The first NWS under implementation is Brooklyn Queens Demand Management (BQDM) program as part of New York’s Reforming the Energy Vision (REV) initiative. Prior to joining Con Edison, he developed energy performance contract projects in municipalities, universities, schools, hospitals (MUSH markets) for ConEdison Solutions.  His work involved the design and implementation of distributed energy resources (DER) with focus on distributed generation and microgrids.  Prior to this, he worked for Siemens Industries, as a Senior Energy Engineer in the energy performance contract team and alternative energy group.  Eduardo holds a B.S. Biochemical Engineering and a M.S. Energy Management from New York Institute of Technology.


Aron Jarr

Senior Director of Business Development, Franklin Energy

Aron Jarr’s winning combination of tenacity and flexibility produces results every time. He has acquired a deep understanding of energy efficiency, demand response and other distributed resources trends on individual, state and utility levels. This insight allows him to truly understand client needs and develop effective solutions. Aron’s knowledge and experience make him the ideal primary contact for face-to-face interaction with existing clients, prospective clients and prominent industry organizations throughout the West. Aron has also worked extensively with trade allies, assisting in developing and managing a network of over 2,000 actively engaged trade allies throughout the upper Midwest. He holds a bachelor's degree in hospitality management from University of Wisconsin-Stout and is a certified energy efficiency professional.


Brian Kirchman

Manager of Emerging Technology and Innovation, ComEd

Brian Kirchman is the Manager of Emerging Technology and Innovation for ComEd in Chicago. He began his career in the energy industry doing consulting on demand response and energy efficiency program design. He has also spent quite a bit of his career developing software products in the energy space and helping startups to build products that help to automate and streamline IoT, Smart Home, and Security with a goal of increasing savings on energy. For ComEd, Brian manages their Customer Programs Innovation Lab developing new early stage products the help shape the roadmap for future platform energy solutions.


Jim Koches

Vice President of Operations, AM Conservation Group

Jim oversees day-to-day operations to support the growth and add to the bottom line of AM Conservation Group. He focuses on strategic planning and goal setting, and leverages his 18 years of experience to direct the operations of the company in support of its goals. By measuring and adjusting processes accordingly, Jim keeps program fulfillment on track. He provides operations support for AM Conservation’s utility programs with clients such as Duke Energy, Xcel Energy, Salt River Project, Georgia Power and more. Prior to joining AM Conservation Group, Jim was a plant superintendent, operations lead and process engineer.


Tom Kovalak

Director of Utility Program Business Development, AM Conservation Group

Tom identifies opportunities and manages relationships with utility clients throughout North America. Leveraging his more than 30 years of utility program design and management experience, he serves as our clients' concierge. Tom mentors business development staff across the group of companies and has worked with for utilities such as Salt River Project, Rocky Mountain Power, Orlando Utilities, Minnesota Valley Electric Cooperative, Cherryland Electric Cooperative, Midwest Energy Cooperative and many others. Prior to joining AM Conservation Group, Tom was a Project Manager with SMUD,


Jon Lanning

Vice President, North America, TrickleStar

In his role as Vice President of Business Development, Jon Lanning leads the North American team on product development, marketing initiatives, and sales strategies needed to achieve organizational objectives and year-over-year growth. Specific responsibilities include overseeing business and market development efforts, budgets and forecasts, key accounts management, research and planning, and strategic direction for inclusion of a portfolio of products into utility energy efficiency programs. He is also responsible for public, media, and corporate relations, strategic partnerships, and other initiatives that contribute to an increased brand awareness of TrickleStar, and the company’s portfolio of energy-saving products that address plug-load efficiency.


Jeremy Laundergan

Vice President of Consulting Services, EnerNex

Jeremy Laundergan is EnerNex’s Vice President of Consulting Services and assists clients with strategy development, project planning, regulatory engagement, economic analysis, lifecycle management and technology assessment. Jeremy is an award-winning Project Management Professional (PMP) with over 25 years of experience and a master’s degree in Engineering Management. Jeremy’s recent projects with EnerNex have included supporting the Hawaiian Electric Companies with their grid modernization strategy and integrated grid planning, helping Southern California Edison (SCE) develop their grid modernization costs and benefits and demand response strategy, and subcontracting to assist Consolidated Edison and Xcel Energy with grid modernization roadmaps and implementation plans. All of these grid modernization projects include considerations for renewable generation and distributed energy resource integration.


Olaf Lohr

Utility Relations and Development, sonnen

Olaf Lohr, born in Chemnitz, Germany, has a background in electrical engineering, renewables and business development, and graduated from the University of Bayreuth with a Masters in Business and Sports Management. As the Manager for Utility Relations at sonnen, Olaf provides leadership for the company’s expansion in specific US markets. He is primarily focused on developing new business models for the energy storage markets where customers and utilities will benefit from sonnen’s disruptive technology and energy services. Olaf designed and installed a PV system for his home, and has since added energy storage from sonnen and a smart eV charger.


Steve Malloy

Chief Innovation Officer, Franklin Energy

With over 20 years of experience in technology services, Steve Malloy has done everything from develop software solutions to implement solutions with Fortune 500 clients. He combines his ability to understand customer needs with his talent to develop and test potential solutions, ultimately creating platform solutions for broad implementation. Steve serves on several boards for renewable efficiency venture companies. He holds a bachelor’s degree in political science from Carleton College and an MBA from the University of Chicago.

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Danielle Marquis

Vice President of Marketing Strategy, AM Conservation Group & Franklin Energy

Danielle leads the corporate, digital marketing and creative teams for AM Conservation Group and Franklin Energy. She also leads the program marketing team for AM Conservation Group. Danielle is a member of the Association of Energy Services Professionals board of directors and serves the board as vice chair of education. She has extensive branding, marketing and advanced market segmentation experience. Danielle has a juris doctor from the University of Colorado and a bachelor’s degree, magna cum laude and Phi Beta Kappa, from Union College, where she double majored in economics and political science.


Liz Mckinley

Marketing Project Manager, Franklin Energy

Liz Mckinley leverages her unique blend of tactical and creative skills to provide a consistent level of excellence in all she does. She is responsible for designing, editing, and publishing marketing collateral for utility companies and planning and implementing yearly marketing strategies for each utility she serves. Liz also works with a variety of teams and local non-profit organizations to ensure annual marketing plans are executed accurately and according to budget. She holds a bachelor’s degree in communications from Marian University.


Charlene Moody

Senior Account Executive, AM Conservation Group

Charlene identifies opportunities and manages client relationships with utility and implementation contractor clients throughout North America. Leveraging her 16 years of utility industry and client management expertise, she serves as our clients' concierge, with a focus on ensuring our program team provides exceptional service. Charlene mentors account executives and has worked with AM Conservation Group clients such as Duke Energy, FirstEnergy, Tampa Electric Company and Avista Utilities. Before AM Conservation Group, she worked in business development, sales director and account executive roles in the accounting, energy and utility industries.


Dain Nestel

Director, West, ecobee

Dain Nestel has been in the energy sector since 2008 where he has overseen the delivery of Residential EE portfolios, consulted clients and partners on best practice program models and launched a successful demand response initiative. Dain is ecobee’s Director of Energy where he is focused on creating multi-directional value streams, for utilities and their customers, through innovation and the smart home.  


Greg Nettleton

Residential Product Manager, Franklin Energy

Customer experience is key, and Greg Nettleton knows how to deliver it every time. From strategy to program design to budget, he keeps the customer in mind every step of the way. In his role, Greg drives best practices to reach results for clients and deliver value to their customers. With decades of experience, he has overseen implementation of efficiency program delivery and worked extensively in the residential energy sector. Greg holds a bachelor’s degree in anthropology from Grinnell College, is certified as a BPI building analyst/envelope professional, a verifier for ENERGY STAR® for homes, and a HERS certified home energy rater.


Rick Nortz

Senior Manager, Utility & Efficiency Programs, Mitsubishi Electric

Rick Nortz has been with Mitsubishi Electric for 8 years working in various roles.  He started as a Residential Sales Manager for Southern New England working with Distributors and Contractors.  His next role was working with Efficiency Programs and Implementers on the East Coast to help develop and promote their programs for Air Source Heat Pumps.  He has been in the HVAC industry for over 15 years, working for a contractor in the Boston area prior to joining Mitsubishi Electric.  He served in the U.S. Navy as a Weapon’s Officer, based right here in Charleston until 1993, when the Navy base closed.


Megan Nyquist

Digital Marketing Strategist, Franklin Energy

Marketing is always evolving, but Megan Nyquist knows how to stay one step ahead. As an expert in both digital marketing strategy and digital campaign development, she works closely with clients and program marketing staff to develop innovative digital marketing campaigns that improve results and reduce costs. Megan also leads digital marketing training for the Franklin Energy marketing team and our clients. She has achieved trackable customer engagement in our own corporate marketing and effected impressive improvements in satisfaction and participation on behalf of our utility clients. Megan holds a bachelor’s degree in journalism from Marquette University, extensive digital marketing certifications and has won multiple digital marketing awards on behalf of Franklin Energy and our clients.


Shane O'Quinn

Vice President of Business Development, AutoGrid Systems

Shane O’Quinn is currently the Vice President of Business Development at AutoGrid Systems.  He has responsibility for developing profitable business relationships with partners and accounts that are deemed strategic in nature and where success is critical to the annual business plan.  This role allows him to interact with some of the largest utilities in North America helping them solve business problems using flexible demand side assets. Prior to AutoGrid, Mr. O’Quinn held the position of Vice President of Business Development for Enbala Power Networks.  In this capacity, he was responsible for business development and account management activities for Enbala's customer base in North America.  This position required a great deal of interaction with utilities and regulators to learn about the challenges they faced in relation to SmartGrid and Demand Response so that Enbala could design solutions to meet those needs. 


Susan Osbeck

Director of Business Development, Franklin Energy

Susan Osbeck consistently goes above and beyond to serve clients, leveraging her 13 years of experience to identify opportunities and manage relationships with utility clients throughout California. Her experience includes helping utilities grow alternative revenue streams, managing large utility partnerships and working with utility client services. She holds a master’s degree in rhetoric and writing from the University of Colorado-Denver.


Olivia Patterson

Vice President, Opinion Dynamics

Olivia Patterson is a Vice President with Opinion Dynamics. Ms. Patterson routinely evaluates energy efficiency and demand management initiatives that leverage or involve big data, to derive insightful answers to program and policy questions. Olivia has recently been immersed in evaluating connected devices, and in particular, smart thermostat program efforts both in the residential and small business sectors. These programs are the quintessential poster child for integrating energy efficiency and demand response program designs, implementation efforts, and evaluation frameworks. Further, Ms. Patterson works regularly on programs that intersect peak demand goals with ongoing energy efficiency initiatives, such as recent non-wires alternatives programs in New York. In addition to her evaluation consulting work, Ms. Patterson also sits on the Peak Load Management Alliance Executive Committee and serves as their Connected Devices co-chair. Before working at Opinion Dynamics, Olivia conducted research for a variety of think-tanks, including the RAND Corporation. Olivia has a MA in International Economics from the University of California San Diego.


Eric Rehberg

Chief Engineer, Armada Power

Eric is the Founder and Chief Engineer of Armada Power; an energy technology startup that is turning electric water heaters into smart, sustainable, energy storage that helps make the power grid more renewable, reliable, and affordable. He has 15 years of experience in energy research and development as a former employee of American Electric Power and the Battelle Memorial Institute where he was named Emerging Scientist of the year in 2013. Eric holds 9 U.S. patents in the field of energy technology and is a licensed Professional Engineer in the state of Ohio. He is a graduate of The Ohio State University and lives in New Albany with his wife Janet and their two dogs Brutus and Apollo.


Tyler Riewer

Brand Content Lead, charity: water

Tyler Riewer is the Brand Content Lead at charity: water, the non-profit bringing clean and safe drinking water to people in need around the world. He travels the globe to meet the people charity: water serves, collects stories about the transformative impact of clean water, and dreams up new ways to share those stories with the world. Since joining the organization in 2013, Tyler has been a driving force behind charity: water’s creative campaigns, including Someone Like You, an interactive, immersive microsite that used the hundreds of photos, videos and stories Tyler helped gather in Adi Etot, Ethiopia, to create deep personal connections between supporters and people living without clean water. Tyler is also the host of charity: water's exclusive video series, The Journey, in which he travels to different countries to show members of the organization's monthly giving program, The Spring, an up-close look at charity: water's work on the ground. Prior to joining charity: water, Tyler spent nine years working in advertising where he created content for brands like Red Bull, Nike, and A&E. A native Nebraskan, Tyler graduated from the University of Nebraska-Lincoln where he studied Mass Communications, Advertising, and English.


Paul Schueller

CEO, Franklin Energy & AM Conservation Group

With over three decades in the demand side management industry and two successful consulting firms under his belt, Paul Schueller is an industry expert poised to leverage innovation and the Franklin Energy team to drive it forward. He leads the executive teams at Franklin Energy and Resource Action Programs to ensure sustainable growth and long-term success for our clients. Since founding Franklin Energy in 1994, he has grown the firm to more than 1,000 employees, along with diverse utility clients throughout the United States and into Canada. Paul contributes to numerous charitable foundations and scholarships for young professionals hoping to build a career in the industry. A mechanical engineer, Paul also holds an MBA from the University of Wisconsin-Milwaukee.


Doug Scott

Vice President, Electricity and Efficiency, Great Plains Institute

Doug Scott focuses on GPI projects related to his work as a state official, including the Midcontinent Power Sector Collaborative, state energy and environmental regulator groups, the Carbon Capture Coalition and State C02 Work Group, and utility business model/grid modernization, including the e21 project. Scott was appointed chair of the Illinois Commerce Commission in March 2011 by Illinois Governor Pat Quinn. During his tenure with the Commission, he served as a member of the Energy, Resources, and Environment Committee for the National Association of Regulatory Utility Commissioners (NARUC) and on the Task Force on Environmental Regulation.


Dan Tarrence

Executive Vice President, Franklin Energy

Dan Tarrence was recognized in 2017 as Industry Leader of the Year by AESP for his contributions to the energy efficiency industry and leadership over the past 25+ years. He has directed Franklin Energy’s solution development, proposal process and pricing methodology for the past decade and currently manages strategic initiatives to advance our grid optimization services for utility clients across the country and into Canada. Dan is currently co-chair of the Policy Committee for the Midwest Energy Research Consortium and previously served for five years as chair of the Implementation Topic Committee for the Association of Energy Services Professionals (AESP). He lends his thought leadership at numerous industry events each year. Dan has an MBA from Arizona State University.


Greg Wassel

Grid Optimization Product Manager, Franklin Energy

Greg Wassel understands that grid optimization is key to our industry’s future. He is responsible for identifying new and innovative approaches to integrated demand side management programs, forging partnerships with industry-leading companies to enhance operations, and developing new products and services for clients. Greg also leads our grid optimization product line and monitors demand response and other distributed resources program performance, ensuring quality every time. Greg supports our existing clients and business development teams by conducting regular best practice and innovation meetings to ensure that each client is kept up-to-date regarding the rapidly changing demand side management industry. He has a master’s degree in geography from the University of Georgia and is a certified energy manager (CEM).


Larry Weight

Regional Vice President, Franklin Energy

Results take foresight, and Larry Weight knows how to provide results. Since joining Franklin Energy in 2011, he has anticipated industry change and adapted to best serve the company’s ranging utility and municipality clients across the nation. He oversees education product design and operations. Larry holds a bachelor’s degree in business administration from California State University-Sacramento.


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