Attract More Traffic to Your Small Business Programs
No two businesses are alike, even when they share the same venture. And yet, all small businesses face a parallel challenge: stretching their investment dollar. At Franklin Energy, our programs are tailored around your customers’ ranging operations and busy schedules, with the ultimate goal to help them maximize their energy usage.
But it’s not just about using less energy to invest more back into their business. It’s to support you, the utility, so you can best stretch your energy for the future. By utilizing award-winning auditing software, creative marketing strategies and diverse goal orientation, our Small Business programs cover a lot of ground and capture the needs of an array of customer segments.
Our integrated software platform, Efficiency@Work, facilitates onsite auditing, direct install measures and reporting for program staff and our trusted Trade Ally network. Through this tablet-based system, information is collected and analyzed onsite, on the spot.
- You benefit from heightened efficiency, accuracy and security
- Your customers receive instant insight to their energy-saving options
- Above all, our software platform is nationally acclaimed by industry custodian, Association of Energy Services Professionals (AESP), for its innovation
A program is only as effective as its engagement methodology and marketing. We provide the difference of in-house marketing services, from promotional and planning specialists to a complete creative team. We work with you to develop and execute the appropriate marketing campaign, per your brand standards and voice to customer.
- Our market knowledge provides the range to meet your customer reach for each small business and every customer segment
- It’s a hand-off process, from our program field staff to our marketing specialist to our creative team to your target audience
- We’re consistent and dedicated to outreach that represents your utility brand, as much as your goals
Two plus decades, cross-country clients and ranging program experience means we’ve weathered the industry, learned the important lessons and solved for clients just like you. Franklin Energy understands your utility business, your customers and our Trade Allies.
- While some competitors only solve for lighting or a specific industry’s equipment, our extensive expert teams cover a wide range of electric- and natural-gas-powered technologies
- We implement program delivered audits and Trade Ally driven audit programs with direct install, co-pay and financing options
- In just the past three years, Franklin Energy has conducted over 8,000 small business customer assessments, completed 4,000 projects and delivered over 66,000,000 in kWh savings