Marketing

Marketing

Bring Your Programs to Life

It’s our award winning in-house marketing department that sets us apart from our competitors. In-house translates to in-depth knowledge of the energy efficiency landscape and your marketspace. You won’t find that with an outside agency or an implementer who works with a third party.

But most importantly, our expertise is aligned to you. We work with you in the capacity you need us – whether it’s full program support or as an extension of your internal marketing team. Our program experience ranges from market research and digital lead nurturing to engagement campaigns and branding. Simply, we are your direct line to bringing your program needs to life.

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Your Brand, Our Expertise
Truly a Team Effort
Play Off Our Strengths
Your Brand, Our Expertise

Your brand identity won’t be lost in our delivery. We create work featuring your look and feel with our eye and expertise.

  • We follow your style guide and brand standards
  • Our professionals understand the importance of brand identity and the language, placement and defined colors that mirror your brand
  • Your designated marketing team maintains a specialized focus in your market sector, whether it’s residential or agriculture or small business
Truly a Team Effort

Our marketing services don’t fall short. In fact, your programs will be supported by a team of promotions, marketing and creative specialists – ingrained in your industry and their professional background.

  • Program Execution and Management: Our program managers work closely with our internal marketing managers and specialists to plan outreach and ensure clear communication of your program needs
  • Creative Capabilities: The creative process involves copywriting and design from agency-level professionals – 2014 and 2015 BMA Bell Award recipients
  • Print Innovation: Our print production specialist fosters relationships with print vendors across the nation to stay on top of the latest technologies and most cost-effective options
Play Off Our Strengths

We function as an in-house boutique agency. Meaning we service your specific industry for all channels of communications, promotions and marketing efforts. Whatever direction your program requires, we have the resources to keep your goals on course.

  • Digital Marketing: By integrating keyword research, strategic phrases, and trackable online forums and downloadable materials, we funnel customer engagement from awareness to the decision-making stage/qualified leads.
  • Website: We develop program-specific web graphics and digestible copy for your branded website.
  • Campaigns: From Trade Ally engagement to customer outreach, we concept and create campaign materials, collateral and promotions that will help you reach your goals.
  • Trade Shows: Through smart planning and creative development, we can help you make a splash within your industry with promotional giveaways and booth branding.